Where is Longines in the watchmaking world today? I think it's a watchmaking brand that focuses on the $10,000 or $20,000 segment, the low to mid-range.
Although Longines brand grade is not very high, but in the public's mind is "the stream of famous watches", has a very high status. Indeed, Longines is almost "invincible" in the market of 10,000 to 20,000 yuan level, and its market share is very large, causing many brands of the same level to redden, and imitate the classical and elegant belonging to Longines, however, none of them succeeded.Article from watchdetective replica - https://www.bbtwatch.com/en/wbzs/28660-html
It is true that strictly speaking Longines is not considered a top watch, but in history Longines has had a super glorious past. That part of history is often used by watch enthusiasts to talk about, when Longines can be said to be the dominant general existence, and now how to fall off the altar, we will talk to you again below.Article from watchdetective replica - https://www.bbtwatch.com/en/wbzs/28660-html
Back in the 1950s, when Longines was still an independent watchmaking company, Longines had a very large product line that covered everything related to watches. Especially in the field of timekeeping, Longines has made great achievements. At that time, when many big brands still used to buy semi-finished chronograph movements to make their own chronographs, Longines had already realized the production of its own chronograph calibers, which were still of high quality, and let's take the most famous Longines 13ZN caliber developed by Longines in 1936 as an example.Article from watchdetective replica - https://www.bbtwatch.com/en/wbzs/28660-html
A classic horizontally clutched column-wheel manual chronograph movement with coiled and interlocking movement plates and levers; using an 8-tooth column wheel, a bimetallic temperature-compensated balance, horizontally clutched, with balance shock absorbers. Such a technical configuration is only found even today in watches by Patek Philippe, Vacheron Constantin, Breguet and Lange & Söhne.Article from watchdetective replica - https://www.bbtwatch.com/en/wbzs/28660-html
How did Longines fall from grace? Then we have to talk about the quartz crisis, which completely broke the pattern of the watch industry. Under the impact of cheap quartz watches, mechanical watches could not be sold, many watch brands disappeared at that time, more than 100,000 watch workers lost their jobs, Longines, which had a wide range of products in the storm, naturally would not be spared, and was even on the verge of bankruptcy, and was eventually acquired by Swatch.Article from watchdetective replica - https://www.bbtwatch.com/en/wbzs/28660-html
In fact, at that time and Longines fate is similar to another brand - Omega, the same is also the year of the hegemony, the same is the boat is difficult to turn around, only the difference is that the Omega way to require dealers around the world to over-order the watch, to create a prosperous scene, so that the world felt that Omega has not been affected by the impact of the impact, so Swatch decided to "Cultivate Omega, lower Longines", so the Longines watchmaking system was split up and the brand grade was lowered a lot.Article from watchdetective replica - https://www.bbtwatch.com/en/wbzs/28660-html
Even so, Longines is now succeeding by virtue of its precise positioning, as the saying goes: "It's a blessing in disguise, but a curse"!Article from watchdetective replica - https://www.bbtwatch.com/en/wbzs/28660-html Article from watchdetective replica - https://www.bbtwatch.com/en/wbzs/28660-html
