What class of watch is Panerai?

According to a popular brand level division standard, Panerai is attributed to the so-called classic luxury watches, this level and Rolex, Omega, IWC, Zenith, Hublot and other brands, however, this level is by no means the highest level, on which there is also the so-called top luxury brands, such as Patek Philippe, Vacheron Constantin, Breguet, Audemars Piguet, Blancpain, Piaget, Jaeger-LeCoultre and so on are attributed to this level.

The reason why Panerai has been the attention of many watch enthusiasts is mainly due to its unique shape, diving, military watches, large diameter, crown bridge and other elements are the focus of attention, because these elements result in Panerai's tough and majestic style. here is also worth mentioning that Panerai, despite the absence of women's watches, but also by many female watch enthusiasts, especially the main models of “men's watches for women”. The main models of "men's watches for women".

Officially priced between $30,000 and $100,000, Panerai's main products are considered luxury watches.

Some data say that when Chinese people buy their first high-end watch, 60% of them will choose Rolex. However, in the trendy, fashionable, fun-loving circle of young people, more than Rolex mentioned, is a countless number of people think that the unusual tide brand - Panerai. Panerai and Rolex are both categorized as more approachable high-end brands, but Panerai is not just a watch, it's a way of life.

1. Panerai is an Italian brand, the Italians are good at marketing techniques, and by virtue of Panerai's unforgettable appearance, quickly win the market.

2. Panerai is considered an “unusual” brand.

3. Panerai's logo is able to do 360 degrees from 10 meters away at a glance to recognize, very characteristic. Although some people say that Panerai is the appearance of goods, but its second-hand market price is also hard.

Furthermore, we have to understand the history of Panerai's development. In 1860, Giovanni Panerai founded the Panerai workshop. At that time, Panerai was mainly engaged in the business of distribution, in addition to the agent of Vacheron Constantin, Patek Philippe, Longines, Jaeger-LeCoultre, Rolex and other brands, but also engaged in the repair of wall clocks and the wholesale of movement parts. At the beginning of the twentieth century, Panerai began to supply and maintain various military instruments for Italian sailors.

In 1916, Panerai became the Italian royal supplier for many years, and according to the military requirements, Panerai developed the luminescent substance Radiomir. this creation has also become the first element of the success of the Panerai, but also because of this creation, Panerai from the Italian navy where to get more orders for military equipment, the two cooperation relationship is becoming more and more close.

In 1936, with the help of Rolex, Panerai supplied 10 prototypes of the “Radiomir” to Italian sailors. The “Radiomir” was similar in shape to the “Oyster”, the first water- and dust-resistant wristwatch created by Rolex. In 1940, the Luminor was introduced, a watch characterized by its ability to withstand prolonged testing in the harshest underwater conditions. In 1980, a watch designed to withstand the pressure of 1,000 meters under the sea was launched as a titanium diving prototype. In 1997, the Richemont Group took Panerai under its wing. Because of such a history, so many people buy Panerai is mostly a military sentiment, which is a charm that can make men feel hot, of course, but also irresistible. No matter what your reasons for choosing to lay your hands on Panerai, as long as it is a favorite you don't have to care about other people's eyes.